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Fei Siong Group
Fei Siong Group is driving forward its vision of a thriving hawker trade, collaborating with the IAL research team and industry specialists to strengthen its Hawkerpreneur programme. This innovative initiative empowers aspiring young hawkers to embrace a new era of entrepreneurship by equipping them with vital skills such as digital literacy, market analysis, and customer engagement – with most skills picked up through work.
By mastering these cutting-edge techniques, participants not only enhance their operational efficiency and profitability but also make the hawker trade a viable alternative pathway of success for Singaporeans, ensuring they thrive as essential contributors to Singapore's vibrant culinary landscape.
“In nurturing younger hawkerpreneurs, we focus on more than just business skills. We emphasise the importance of innovation, adaptability, and continuous learning. Our goal is to work with the ecosystem to test strategies for young entrepreneurs to thrive, blending tradition with modern practices for sustained success.”
Joe Sng, Associate Director, Fei Siong Group