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Singapore Polytechnic puts its Specialist Diploma in Digital Marketing and Analytics up for co-experimentation. Its educators walk alongside IAL researchers to create and test how future-oriented pedagogies can support its digital marketeers to stay ahead in an industry characterised by rapid technological advancements and shifting consumer behaviours. The aim is to nurture digital marketeers who can be more confident to anticipate and adapt to future trends, harness new technologies such as AI and machine learning, and engage with diverse and global audiences in meaningful ways. This approach will prepare learners to lead and innovate in the future of marketing, strengthening their employability in an age of AI. The goal is to expand and scale successful practices to more programmes across the School of Business and beyond.
"We are excited to partner with the Adult Learning Collaboratory to leverage forward-thinking teaching methods that enhance our learners' sense of identity, agency, and connection. By integrating these innovative approaches across diverse contexts and collaboratively designing assessments with industry partners, we ensure that our students not only acquire relevant knowledge but also develop the skills and confidence needed to succeed in the evolving workforce of the future."
Mr Lucas Tok, Acting Director of the School of Business, Singapore Polytechnic